|
NATIONAL HIGHWAY AND TRAFFIC SAFETY ADMINISTRATION
Click here for more information (NHTSA)
Alcohol Screening Toolkit (available for download soon)
NHMA & NHTSA Cross Marketing Link
Toolkit Introduction
Click Here
|
Summary Report
Click Here |
Communicating With Hispanic Patients
Click Here |
Quick Reference Card
Click Here |
NHTSA Multicultural Outreach
For the past six years, the National Highway and Traffice Safety Administration, U.S. Department of Transportation (NHTSA) and NHMA have partnered to address the role of traffic safety and Hispanic health. The challenge is critical for the nation's growing 35.3 million Hispanic population as Hispanics are over-represented in the number of traffic related fatalities and injuries when compared with the general population.
Project Goal
Address the role of traffic safety and Hispanic
health.
Project Deliverables
Alcohol Screening Toolkit to be utilized by health professionals in ED's
(See below for update on toolkit)
Need for Project:
- Motor vehicle crashes are the leading
cause of death for Hispanics through the age of 24, and the second
leading cause of death for Hispanics between the ages of 25-44.
- Not only do Hispanics have a significantly higher risk of dying in a car crash than non-Hispanic whites; they are also less likely to wear seat belts.
- Recent studies showed that the seat belt use
rate for Hispanics is 63 percent, compared to the 71 percent rate
for all Americans. For the young, the data is especially grim. A
recent study by Johns Hopkins Center for Injury Research and Policy
and the Insurance Institute for Highway and Auto Safety showed that
per mile traveled, Hispanic male teenagers are nearly twice as likely
to die in a motor vehicle crash as male teens that are white.
NHMA Current Contributions To Traffic Safety and Hispanic Health
Formed a speakers bureau of member Hispanic physicians available to NHTSA across the country. |
Participated in conferences with key national Hispanic organizations in order to develop culturally competetent safety messages for Hispanic communities |
Development of Media Training Seminars utilizing professional consultants, who are convened across the country and at the NHMA Annual Conference in Washington, DC. Physician trainees were videotaped and interviewed and coached on how to address the importance of traffic safety issues in Hispanic communities. |
With CHCI, NHMA has developed a Media Hispanic Health Breakfast Series in which media executives were invited to meet NHMA and discuss projects for the future. NHMA convened meetings starting in 2000 in Los Angeles, Texas, New York, Chicago, and Sacramento and met with NBC, ABC, CBS, Telemundo, Univision, Fox, and local English and Spanish newspapers. |
On Monday, May 21, 2001 at the California Hospital Medical Center, NHTSA, the NHMA and their partners launched a nationwide campaign to promote the use of seat belts in Los Angeles, home of the largest Hispanic community in the country."Cuida tu vida. Ponte el cinturón" or "Take Care of Your Life. Buckle Up" is the core message of the campaign that has also gathered the support of the Hispanic American Police Command Officers Association (HAPCOA) and the corporate partnership of Pep Boys. |
In 2002, NHMA participated in the NHTSA national campaign "If You Drink, You Lose" to call attention to the catastrophic results of drinking and driving and to provide public health messages, especially to the Hispanic community. For 2005 we supported the "Impaired Driving Campaign" and developed an Alcohol Screening Kit in Spanish for our speakers bureau and partner organizations. |
Participated in Conferences with:
National Association of Latino Elected Officials
National Association of Hispanic Journalists
National Council of La Raza, the
National Chicano Studies Association
National Latin American Medical Students Association
Former Harvard Health Policy Fellow, Dr. Jose Santana received
a NHMA sponsored Fellowship to visit NHTSA during the first year
of the agreement. In this capacity, he provided review and input
on the development of Hispanic materials at NHTSA headquarters in
Washington, DC.
Important Resources:
National Highway and Traffic Safety Administration (NHTSA)
SUV Safety Campaign
|
